Why memprofile
Why the next era of consumer discovery is acoustic, and what it means for every brand that wants to be found by feeling.
Different generations are integrating AI into their lives in distinct ways, though the overall gaps in adoption are actively narrowing. Gen Z and Millennials account for 65% of global AI “super-users” today, and older demographics are catching up faster than any prior technology curve.
Where AI adoption stands
Gen Z leads in total usage volume. In the EU, 63.8% of 16- to 24-year-olds use generative AI, compared to 32.7% of the general population. In the U.S., 46% of 18- to 29-year-olds have integrated AI into their weekly routines.
Millennials are the primary power users for sustained, daily, and professional applications. They exhibit the highest comfort level with AI in professional settings — 90% feel comfortable using the tools, and more than half employ generative AI at work.
Older demographics are defying expectations with broad adoption, primarily using AI for practical daily assistance and emotional support. 11% have integrated AI into their daily routines, and in the U.S., 23% of individuals over 65 use AI on a weekly basis.
The shift
Discovery is moving from a list of blue links to a single AI-generated answer. The brands named in that answer are the brands that will be bought. A short film on what this means for marketing and advertising.
Music creates feeling in every human being. memprofile is how your brand is found in it.
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